Hello, my name is Wendy. I'm the Owner and Lead Designer of My Lovely Stems Floral Designs. I started my floral journey about 7 years ago and since the birth of MLS I have been committed to educating myself in the industries standards. I have invested in my craft with floral greats and gurus around the world Domestically and Internationally. I have had the pleasure of Designer florals for many spectacular weddings and Social Events.

I have been asked several times to host a Beginners Course for Florist interested in the art of Floral Design; well here I am with very first independent class. I am happy to come to you with my floral education and Design experience to offer a introductory course that will help you start your journey with Floral Design.

The Florist beginners’ workshop has been developed to meet industry standards, ensuring that the takeaway will support your beginning efforts.

Overview of Florist Products and Services
- Principles of Floral Design
- Processing, Storing and Using Flowers, Greens and Fillers
- Introduction to Dozens of Commonly Used Materials
- Step-by-Step Instructions for Creating Arrangements

Developing Your Skills
- Exploring Resources and Getting Experience
- Different Types of Florist Businesses
- Landing Your First Job as a Florist or Floral Designer

Opening Your Own Florist Business
- Sourcing Tools, Fixtures, Equipment and Supplies
- Shop Décor and Displays
- Setting Prices and Exploring Delivery Options

Marketing Your Floral Service(s)
- Target Markets for Florists
- Advertising and Free Publicity
- Getting Repeat Business and Referrals
- Working with Event Planners

DATE: THURSDAY OCTOBER 20, 2022, THROUGH SATURDAY OCTOBER 22, 2022

LOCATION: FLORENCE, SOUTH CAROLINA (Bennettsville, SC)

Preliminary Itinerary

Wednesday Evening

Thursday Morning 9:00am-12:00pm

Thursday Afternoon 1:00pm-6:00pm

Friday Morning 9:00am-12:00pm

Friday Afternoon 1:00pm-6:00pm

Saturday Morning (Optional)

Arrival

Meet and greet / Panel Discussion

Hands On -Learn to Process and Store Flowers

Hands On-Creating Arrangements

Hands On-Design the room from a Floral Perspective

Hands On-(Optional) Floral Placement and Décor Plan

TWO DAY COURSE: $850 EARLY-BIRD SPECIAL: $700